Equip Yourself to Design & Execute Change with More Success with Less Stress

Strategic Change by Design Certificate : Module 1

70% of Organization Change Fails - But You Can Change That.

Learn how to increase your change agility to improve strategic outcomes and reduce hidden risk and by using visual design techniques and integrating

Change Management

Design Thinking

Risk Management

This interactive learning cohort is facilitated by the instructor using an online learning tool and live sessions. You will learn how to:

  1. Assess Four Critical Success Factors using easy strategies for reducing hidden risk and increasing the change benefit
  2. Build Buy-in: Identify change benefit & adoption risk for stakeholders using a fast and powerful visual communication method
  3. Integrate popular change methodologies, (e.g. Prosci ADKAR®, Kotter 8 Steps, ACMP Standard) into an agile and iterative system for change design & execution

Course Schedule: (10 hours over 3 weeks) 

Feb 4 – 8 Read the book and online study
Feb 8 Live Interactive Webinar
7:30 pm - 8:30 pm EST
(or alternate EU/MENA time)

Feb 9 - 21
Online study, discussions, and assignment
 Feb 22 Live Interactive Webinar
7:30pm - 8:30pm EST
(or alternate EU/MENA time)


CMC Members $395  + HST = $454.25    

Non-members $445 + HST = $523.25

Eligible for CMC, PMP, CPA, CIPS, ACMP PD points (10 hours)

Feb 4 – Feb 22, 2021

Registration Deadline 

Feb 2, 2021

Please purchase the case study book 

Our Iceberg Is Melting

by John Kotter.

It is available in paper and eBook at Indigo/Chapters or Amazon for $10- $35.


Louise A. Harris CMC CCMP

Strategic Change Consultant, Researcher  & Founder ChangeDesign.Institute

CMC Members

Obtain your member discount by using the coupon code CMC60

Critical Success Factors for Strategic Change


  1. 1
    • Welcome

    • RAPIC Learning for Professionals

    • What this course is all about

    • DISCUSSION - What do you want to gain from this course?

    • Course Schedule - Book time in your calendar

    • Setup ZOOM software for the webinar

    • Be sure to ask for help if you need it

  2. 2
    • Intro to critical success factors

    • Live Session - Feb 4th 7:30PM EST

    • Critical Success Factors for Strategic Change (4 pages)

    • NAIL IT: Critical Success Factors

    • Align Stakeholder Expectations (5 pages)

    • NAIL IT: Stakeholder Expectations

    • DISCUSSION: How effective change leaders engage stakeholders

  3. 3
    • Harvard Business Review - Cracking the Code of Change

    • Gallup - Change Initiatives Don't Have to Fail: Front Line Managers and Focus

    • Prosci ADKAR Model - The Individual Process of Change

    • Harvard Business Review - The Secret to Leading Organizational Change is Empathy

    • Forbes - How to Lead in Uncertain Times

  4. 4
    • Intro to the Power of Visual Models

    • The Strategic Change Value Model (7 pages)

    • Intro to Stakeholder Change Profiles (8 audio slides)

    • NAIL IT: Stakeholder Change Profile

    • Using the SCP to Understand Value and Cost (3 slides)

    • NAIL IT: Strategic Value Model

    • DISCUSSION: Perceived value and costs of the change

  5. 5
    • Intro to building a Stakeholder Change Profile visually

    • NAIL IT: Visual Stakeholder Change Profile

    • A Stakeholder Change Profile Example

    • ASSIGNMENT A : Build a Visual Stakeholder Change Profile

    • ASSIGNMENT B : Build the Teacher's "after Buddy" Change Profile

    • REFLECTION: Advantages of a visual tool

    • Quick Survey (~ 5 minutes)

    • Live Session - Wrapup Feb 22nd

  6. 6
    • Empowering Employees with Data

    • Clarity is critical for innovative change

  7. 7
    • Session 1 Slides

    • Session 1 Recording

    • Session 2 Slides

    • Session 2 Recording

  8. 8
    • How to use MURAL to develop a change profile

Pricing options

CMC Members use coupon code CMC60

What previous course participants have said

Lyn McDonell


Recommend this course! I took this module in late 2016 and the lessons still resonate into my work...

Keith McIntyre


The content was extremely helpful along with the tools provided which can be applied in day to day business activities

Renee Bergeron


AWESOME! What a great NEW way of looking at an old problem! I came away with fresh ideas and practical tools. ...

Dominique Dennery


This is the first change workshop I have attended that brings it all together for a consulting professional. ...

Michael Melenberg


I really liked the activities in the course as it allowed others to provide their thoughts, which could be read by all participants - this, of course includes building the visual model together

Jagoda Capkun Bacic


Highly recommended!!! I got my certificate in the fall of 2017. The beauty of this approach is, in my experience, that using one page diagrams helps us as Management Consultants to quickly show to the client executive the 'overall picture' which they then take up the chain

Cancellation Policy:

With self-study and recordings of the live webinars, this course is flexible to adapt to changes in your schedule. However, if things happen such that you are unable to participate in or complete the course, we will give you a credit for the next offering of the course.

Minimum course enrollment is 12 participants and the maximum is 25 participants.